Deconstructing the Market - Events
On November 1, Dorothy Lane Market, my favorite local market, held their hit event of the season–the Holiday Food and Wine Show. The Springboro store shuts down all its other operations for this show, which costs $70 per ticket (and sold out in no time).
While I didn’t attend this year, I wanted to highlight this. The store really goes all out for to put the Holiday Food and Wine Show on. The event includes a food spread that any gathering would be proud to have, dozens of wines to taste, and attendees even get to keep the Riedel glassware! People from the whole region attend this annually.
Having a local market allows this sort of thing; corporate grocery stores are much less likely to put on large events, as every store would have to think about doing one, and the logistics could get out of hand. But with a local market of one or just a few stores, the market management can gear up for a big to-do and pull if off very well.
(image from Dorothy Lane Market, used with permission)
